Long ol yia i go pinis, maket bilong rum long wol i wok long gro yet, na dispela i mekim na ol man i laikim ol narapela prodak olsem ol botol bilong rum. Olsem wanpela bikpela samting long 'rum packaging', disain, ol samting na wok bilong botol i save mekim ol disisen bilong ol manmeri long baim. Dispela atikol bai skelim sindaun bilong rum botol maket nau long lukluk bilong maket diman, ol samting i wok long kamap, ol nupela disain na rijonal distribusen.
Long lukluk bilong maket diman, namba bilong ol botol rum ol i salim i klostu long gro bilong ol manmeri i save dring rum. Wantaim populesen bilong rum long wol, moa yet strongpela pefomens bilong ol maket bilong Caribbean, Not Amerika na Yurop, askim bilong ol botol rum i go antap. Na tu, kamap bilong ol 'high-end rum brens i bin promotim tu apgred bilong botol maket, na ol konsuma i laikim moa long makim ol botol we i gat ol narakain disain na ol samting we i no bagarapim envairomen.
Long sait bilong ol samting, ol tumbuna glas botol i stap yet olsem bikpela samting long maket, bikos gutpela 'sealing' na 'light transmittance' bilong ol i ken lukautim gut kwaliti bilong 'rum'. Tasol, bikpela luksave long envairomen long ol yia i go pinis i mekim sampela brens i traim long yusim ol samting we ol i ken yusim gen o ol samting we inap long bagarap, olsem ol glas we ol i yusim gen o ol plastik we ol i wokim long diwai. Maski ol dispela nupela samting i no kamap bikpela yet, ol i kamap wanpela rot bilong painim ol samting insait long indastri.
Disain inovasen em i narapela bikpela samting i kamap long maket bilong ol botol rum. Planti bren i save mekim ol prodak bilong ol i luk nais moa long rot bilong ol narakain botol seip, ol 'label' disain na ol 'limit edition packaging'. Olsem, sampela 'high-end rum brens i bin lonsim ol glas botol we ol i bin bloim long han o ol i bin raitim ol bren logo long ol botol bilong apim gutpela pe bilong koleksen bilong ol. Na tu, planti manmeri i save laikim ol liklik botol rum we ol i ken karim i go i kam na dispela i mekim na ol manmeri i laikim ol liklik botol, moa yet namel long ol yangpela manmeri na turis maket.
Long lukluk bilong rijonal distribusen, olsem ples we rum i bin kamap long en, ol botol maket bilong rijon bilong Karibian em i save kamap long ol ples na salim i go long olgeta hap bilong wol. Ol maket bilong Not Amerika na Yurop i save lukluk moa long disain na envairomen pefomens bilong ol hai-botol, na maket bilong Esia, moa yet Saina na India, i gat bikpela askim long ol botol taim namba bilong ol rum i go antap.
Long olgeta, maket bilong ol botol rum i wok long kamap long sait bilong 'diversification', lukautim envairomen na mekim ol samting i kamap bilong yu yet. Long bihain taim, wantaim moa ekspansen bilong rum maket, botol indastri bai kamapim moa sans na salens.
