Olsem wanpela bilong ol spirit we ol manmeri i save laikim tru long wol, disain bilong ol 'packaging' bilong vodka, moa yet seip bilong botol, i bin winim pinis ol simpol wok na i kamap olsem wanpela samting bilong karim ol kalsarel simbol na pasin bilong soim ol samting bilong atis. Stat long pasin bilong bipo i go long pasin bilong nau, senis bilong disain bilong ol botol vodka i soim olsem i gat kain kain wok bung bilong maket, tingting bilong ol manmeri na 'brand value'.
Long Isten Yurop, as bilong vodka, ol botol bilong vodka bilong bipo i bin gutpela tru, planti taim ol i wokim long glas we i klia, wantaim ol simpol seip, na i soim olsem dispela dring i klin na i no gat kala. Dispela disain i no bihainim tasol as tingting bilong "pure soul" bilong vodka, tasol tu i mekim isi long ol manmeri i ken lukim gutpela bilong dring. Taim vodka i go insait isi isi long intenesenel maket, disain bilong ol botol i stat long putim ol samting bilong kalsa bilong rijonal. Olsem, ol botol vodka bilong Rasia i save yusim ol tumbuna paten bilong Isten Yurop o ol etnik paten, na dispela i givim dispela prodak wanpela narakain kalsarel aidentiti.
Taim yumi go insait long 21 senseri, ol i save wokim ol botol bilong vodka na ol i save wokim ol samting bilong ol yet. Planti ol 'brand' i bin lonsim ol 'limited edition' botol long wok bung wantaim ol biknem disaina o atis long wol, na putim ol 'modern aesthetics' insait long ol 'traditional wine packaging'. Ol nupela samting olsem ol 'geometric lines', ol 'asymmetrical shapes', na ol samting we i no bagarapim envairomen i wok long kamap planti taim. Sampela botol i gat gutpela pe bilong wokim piksa na ol i save kamap olsem mak bilong ol man i save bungim ol botol. Dispela pasin i no inap long apim pe bilong prodak tasol, tasol tu em i inapim laik bilong ol bikpela maket long ol samting we i narakain na i gat pasin bilong lotu.
Long wankain taim, 'functional design' i kamap olsem wanpela bikpela samting long kamapim ol nupela botol bilong 'vodka'. Ol gutpela wok olsem ol 'anti-slip bases', ol 'logo' bilong 'anti-' giaman samting, na ol 'bottle caps' we i isi long opim i bin helpim yusa ekspiriens. Sampela brens i bin lonsim tu ol liklik botol we ol i ken karim i go i kam bilong stretim ol samting we ol manmeri i save dring ausait na mekim ol maket i go bikpela moa.
Stat long ol kalsarel simbol i go long ol samting bilong karim ol samting bilong wokim piksa, senis long disain bilong ol botol vodka i bin lukim strongpela divelopmen bilong dispela kategori long global maket. Long bihain taim, wantaim tingting bilong sastenebel divelopmen i go bikpela moa, ol samting we i no bagarapim envairomen na ol disain we ol i ken yusim gen i ken kamap nupela samting long ol botol bilong vodka na i go het long promotim ol nupela tingting bilong indastri. Long ol foren tred praktisen, sapos ol i kliagut long ol 'design trends' na 'market demand' bilong ol botol vodka, dispela bai helpim ol long save gut long ol samting ol intanesenel konsuma i laikim na givim strongpela sapot long promotim ol prodak.
